Manor appoints a Chief Digital Transformation Officer
What: Manor strengthens its digital transformation strategy by appointing Nicolas Kröger as Chief Digital Transformation Officer, leveraging his 17 years of omnichannel retail experience to enhance customer experience and technological innovation.
Why it is important: This strategic appointment builds upon Manor's recent CHF 50 million digital transformation investment, positioning the company to better compete in an increasingly technology-driven retail landscape.
Manor has appointed Nicolas Kröger as Chief Digital Transformation Officer, marking a significant step in the company's digital evolution. Having served as interim Chief Digital Officer for the past year, Kröger brings over 17 years of experience in international omnichannel retail, e-commerce, and strategic consulting to this expanded role. His responsibilities encompass advancing Manor's digital business operations, enhancing internal applications, developing omnichannel activities, and improving cross-process optimisation and data accessibility. The company plans to establish a practice-oriented transformation unit that will combine business process expertise with advanced technologies, including machine learning, computer vision, and predictive analytics. This strategic move emphasises Manor's commitment to measurable business benefits and swift technological implementation, with a clear focus on enhancing the customer shopping experience. Kröger's vision emphasises the crucial interplay between technology, processes, and people, recognising that digital tools achieve true value through the creativity and operational expertise of Manor's workforce.
IADS Notes: Manor's appointment of Nicolas Kröger as Chief Digital Transformation Officer in March 2025 builds upon the company's significant digital initiatives throughout 2024. This move aligns with CEO Roland Armbruster's three-pillar transformation strategy announced in November 2024, which emphasised digital integration as a key component. The timing follows Manor's successful launch of their new digitally-enhanced fashion concept in Basel and Lausanne in October 2024, supported by a CHF 50 million investment in modernising retail spaces. Kröger's appointment also coincides with Manor's ambitious plans for a new 13,000 square meter flagship store in Zurich, suggesting that his expertise will be instrumental in ensuring seamless integration of digital capabilities across both existing and future retail spaces.
