Breuninger celebrates the art and fashion in Berlin

What: Breuninger launched its Spring/Summer 2025 campaign, "Art is Fashion, Fashion is Art," in collaboration with Monopol magazine, blending art and fashion through a vibrant event in Berlin.

Why it is important: This campaign underscores Breuninger's commitment to positioning fashion as a creative medium, fostering a deeper connection between the art and fashion worlds while celebrating individuality and diversity.

Breuninger, the premium fashion retailer, unveiled its Spring/Summer 2025 campaign under the theme "Art is Fashion, Fashion is Art" in partnership with Monopol, a leading art magazine. The launch event took place at Anti Berlin, a trendy venue in the city's Mitte district, attracting notable figures from the art and fashion scenes. The campaign highlights the interplay between art and fashion by showcasing artists' personalities and creative processes. A key feature of the evening was a panel discussion led by Monopol's editor-in-chief, featuring designers and artists. Guests included actors,  creators and artists from various fields. 

IADS notes: By hosting such events, Breuninger aims to strengthen its ties with the art world and promote fashion as an innovative and expressive medium in Berlin, where KaDeWe lives.