Chalhoub Group marked its anniversary with Chairman and CEO's father-son talk on Level Shoes' YouTube series

What: Level Shoes celebrates Chalhoub Group's 70th anniversary through an intimate father-son dialogue in their 'In Their Shoes' series, marking a pivotal leadership transition.

Why it is important: The story illustrates how luxury retailers are adapting to changing market dynamics by balancing traditional values with innovative approaches to customer engagement.

The Chalhoub Group marks its 70th anniversary with a special edition of Level Shoes' 'In Their Shoes' series, featuring Executive Chairman Patrick Chalhoub and his son, Chief Executive Officer Michael Chalhoub. This intimate dialogue, part of the seasonal 'Come Together' campaign, offers rare insights into the family-owned luxury retailer's transformation and future direction. The conversation explores the values that have shaped their legacy while highlighting the Group's evolution from a single boutique to a regional luxury powerhouse. Patrick Chalhoub emphasises the importance of team collaboration in their success, while Michael articulates his vision for sustainable growth and long-term value creation. This generational transition symbolises the Group's ability to maintain its founding principles while embracing future opportunities and challenges in the luxury retail sector.

IADS Notes: The Level Shoes feature arrives at a transformative moment for Chalhoub Group, following Michael Chalhoub's appointment as CEO in January 2025, overseeing more than 700 stores and 65 e-commerce platforms across MENA. This transition aligns with the Group's broader modernisation strategy, evidenced by their November 2024 implementation of AI-powered solutions and cloud infrastructure. The Group's strategic focus on service excellence, particularly in key markets like Saudi Arabia, as outlined in June 2024, demonstrates their balanced approach to growth, combining traditional retail expertise with technological innovation.