Luxury brands flock to Lifestyle Inc.’s (SOGO Hong Kong) first mall tower in KaiTak
What: Lifestyle International's The Twins Tower I in Kai Tak achieves 95% occupancy, attracting major luxury brands and establishing a new retail destination in East Kowloon.
Why it is important: The successful launch demonstrates Hong Kong's retail market evolution, as developments shift towards integrated lifestyle experiences combining luxury retail, dining, and entertainment to meet changing consumer preferences.
Lifestyle International's (SOGO Hong Kong) new shopping complex in KaiTak, East Kowloon, represents a significant development in Hong Kong's retail landscape. The 1.1-million-square-foot development has successfully attracted a diverse mix of 480 brands, including luxury retailers like Chanel, Dior, and Coach, alongside sports fashion brands such as Nike and Adidas. The project's "sportainment" concept combines traditional retail with entertainment and dining experiences, including a three-floor Restaurant Park and a 19,185-square-foot sky garden. The development's anchor tenant, SOGO KaiTak, which relocated from Tsim Sha Tsui, features Hong Kong's largest beauty destination in East Kowloon and an extensive Baby Mart. The project's 95% occupancy rate at launch demonstrates strong market confidence in the area's potential as a new core business and lifestyle destination.
IADS Notes: The Twins' success aligns with broader trends in Hong Kong's retail transformation. In December 2024, SOGO's successful relocation to KaiTak marked a significant shift in retail geography, while data from July 2024 showed luxury brands expanding their footprint in new developments. This evolution reflects changing consumer preferences, as noted in March 2025 research showing visitors increasingly seeking experiential retail destinations. The development's integrated approach mirrors successful projects like K11 Musea, which demonstrated in September 2024 how combining luxury retail with lifestyle experiences can drive significant growth.
