Falabella to open a new store in the Valparaiso region
What: Falabella expands regional presence with new flagship store in Viña del Mar as part of shopping centre's $50 million development.
Why it is important: This investment showcases how successful retailers are balancing regional expansion with strategic location selection, particularly within renovated shopping centre environments.
Falabella is set to strengthen its presence in Chile's Valparaíso region with a significant new store opening in Viña del Mar's Espacio Urbano 15 Norte complex. The three-floor, 9,000-square-metre department store represents Falabella's first shopping centre location in the region and will serve as its regional flagship. CEO Tomás Platovsky emphasises the store's role in delivering an enhanced shopping experience, featuring comprehensive product categories including clothing, beauty, footwear, home, and technology. The development is part of a broader $50 million investment in the shopping centre, which spans 125,000 square metres and will include new brands, an upgraded food court, and expanded entertainment spaces. The project demonstrates Falabella's commitment to regional growth while creating significant employment opportunities, with 200 of the development's 1,500 new jobs dedicated to the Falabella store.
IADS Notes: Falabella's new 9,000-square-metre store in Viña del Mar aligns with the company's broader expansion strategy outlined in December 2024, when it announced a $650 million investment plan for 2025, including $450 million dedicated to store openings and shopping centre transformations. This development comes as Falabella demonstrates strong financial performance, with February 2025 reports showing an eight-fold profit increase to €486 million in 2024. The creation of 200 new jobs at the Viña del Mar location reflects the company's commitment to local economic development while expanding its physical retail presence, supporting its position as a leading retailer in the region.
