Manor to invest CHF 200 million in the next 2 years

What: Manor announces CHF 200 million investment plan following successful restructuring and highest operational profit in years.

Why it is important: This substantial investment, following successful restructuring and digital profitability, signals a major shift in Manor's strategy from recovery to growth, setting a benchmark for department store transformation

Manor, Switzerland's leading department store chain, is embarking on an ambitious two-year investment programme worth CHF 200 million to enhance its competitive position in an increasingly digital retail landscape. The announcement comes as the company reports its strongest operational profit in years for 2024, marking a successful transition from its restructuring phase to a growth-oriented strategy. Under CEO Roland Armbruster's leadership, Manor has achieved notable success in its digital transformation, with online operations becoming profitable for the first time and contributing between 5-10% of total revenue. While overall sales showed a slight decline compared to the previous year, the company's focus on improving profitability, particularly in e-commerce, has yielded positive results. The completion of the restructuring phase positions Manor to pursue aggressive growth strategies, balancing traditional retail strengths with digital innovation. 

IADS Notes: Manor's announcement of a CHF 200 million investment plan builds upon a series of strategic initiatives throughout the past year. In November 2024, CEO Roland Armbruster outlined a comprehensive three-pillar transformation strategy focusing on fashion expansion, food innovation, and digital integration. This strategic vision has already yielded results, with the company reporting its highest operational profit in years by March 2025. The success of this transformation is further evidenced by the recent appointment of Nicolas Kröger as Chief Digital Transformation Officer in March 2025, signaling Manor's commitment to technological innovation and digital excellence. These developments demonstrate Manor's evolution from a restructuring phase to an ambitious growth trajectory, backed by significant financial investment and strategic leadership appointments.