Beco launched its breast cancer prevention campaign

Beco is joining the worldwide breast cancer prevention campaign by launching its own Pink campaign, astutely arguing that “prevention is not only against Covid-19” by showing a visual of two masks assembled in a bra. They are selling dedicated branded masks through their in-house lingerie brand Fru-Fru, and will redeem 60% of the earnings of such sales to the foundation “Senos Ayuda” (breast help).