SM goes virtual with new mobile app

What: SM launches mobile app for virtual “malling experience”.

Why it is important: Moving further onto a fully omnichannel capacity.

Shoppers can have their virtual "malling experience" with SM Malls' newly launched app. Available from the App Store and Google Play, the new app lets customers buy online from various stores, shops, brands, boutiques, restaurants, food kiosks and many more within SM malls. The new device is different ShopSM online store and app where only items from The SM Store are featured, and SM Markets online store and app where people can buy grocery items from SM supermarkets. To use, customers should select the mall of their choice, explore items from shops and brands, "add to cart" items for purchase, and proceed to check out and payment. For now, only SM Megamall is accessible, but SM City North EDSA and SM Mall of Asia will be available soon.