Breuninger reinforces sustainable commitments and stops selling fur

What: another IADS member making the sustainable commitment to stop selling products made of real fur

Why it is important: last November, the German department store affirmed its sustainable engagement through various commitment. Now it joins the «Fur Free Retailer Program» and stopped selling real fur instore and online at the end of 2020

Breuninger stopped buying fur products since the 2020 SS collection, and will also stop selling products made of angora wool and exotic skin leather.
Breuninger has been steadily reducing the sale of fur for a few years; for instance real fur has been excluded from the retailer’s private labels range since 2017.  
“We are pleased to be part of the international «Fur Free Retailer Program». As a leading company in fashion and lifestyle, we have a responsibility and in that regard its our duty to actively contribute to a sustainable future” said Holger Blecker, CEO of Breuninger.