Galeries Lafayette Haussmann relaunch plan
What: French department stores are reopening after a third lockdown.
Why is it important: Galeries Lafayette wants to play a key role in Paris’ economic recovery.
1. A redesigned customer journey to improve the shopping experience
In the main building, escalators have been added to improve customer flow. Shoes, until then located in the basement, will invest the fourth floor to become the largest shoe space in Europe. New dining areas will also been added to this floor, which will be inaugurated on 8 June. Resting areas have been added. The restoration of the dome, which began almost a year ago, has been completed.
2. A rejuvenated offer to recruit new customers
The second and third floors dedicated to women’s fashion have been completely redesigned with new spaces such as "responsible fashion", and new brands.
3. In-store animations
Galeries Lafayette has enlisted Mira Mikati to take over the artistic direction of the season. The designer's pop and colourful world has invaded the windows and event podiums. The store also relies on its well-known promotion "3J" coming with discounts up to -50% and on Mother's Day -25% discount on perfumes.
4. Partnerships to emphasize Parisian DNA
The first collaboration is the one forged with Roland-Garros. Products bearing the image of the tennis tournament are offered in corners of the main building and in the men's building. Guests will also be able to watch the matches on a large screen that will be installed on the roof terrace. The store has also set up collaborations with Le Moulin Rouge and Disneyland Paris for this summer.
5. Development of second-hand offer to appeal to younger generations
Sustainable development remains a priority for Galeries Lafayette, which will continue to develop its “Go for Good” label. More second-hand offer is coming next September.
