Capturing the wallet share of a Gen Z shopper

What: Generation Z shoppers are not easy to win over and have a long list of demands for retailers and brands.

Why it is important: Gen Zers are the influencers that can impact the buying decisions of the generations before them. Retailers need to constantly understand and adapt to the needs of younger generations to stay relevant.

Introduction: Generation Z shoppers are a completely new beast for the retail industry to market and capture. They are digital natives that have little patience for errors and value their personal brand above all else. Although they can be tough to appeal to, they are easily won over through loyalty programs and perks. Taking the right steps to impress these young shoppers will be vital for brands and retailers to stay relevant.  

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 07 June 2021.