Breuninger expands its presence to Hamburg

What: Breuninger will open a new flagship store in the Westfield Hamburg-Überseequartier district, its first location in northern Germany.

Why it is important: Breuninger shows the continued importance of brick-and-mortar retail through the expansion into a new market. 

Breuninger has been planning to expand to Hamburg for some time as it is a premium location for the retailer. In the past, Breuninger was able to reach Hamburg through its online shop, but the physical store is an important step in the retailer’s strategy to maintain consistent growth.