Kim Kardashian’ Skims arrives at Galeries Lafayette

What: From 28 September, the shapewear and lingerie direct-to-consumer brand will be available in Haussmann store.

Why it is important: After Kylie Cosmetics in Galeries Lafayette Champs-Elysées, the department store nailed a second Kardashian powerful DNVB. It is Skims’ second physical location in Europe after Selfridges.