Falabella’s silent expansion in Mexico

What: Five years ago, the retailer signed an agreement with Soriana, the Mexican second largest supermarket chain. Falabella has concrete plans to further increase its presence in the country, also including the financial business.

Why it is important:  Although Falabella’s focus is on digital sales, the retailer will open its ninth location in Mexico. The country is considered as the most attractive in terms of growth opportunities in Latin America.

To supply supermarkets, Falabella already has 3 distribution centres in Mexico. The company accounts for 2,000 workers. Sodimac  and Linio will have an omnichannel deployment while Falaballa will develop financial services through Soriana supermarket chain.