IADS Exclusive - Business case #9: Cidade Matarazzo, an example for the retail of the future?

Cidade Matarazzo, a mixed-use retail project founded by French businessman Alexandre Allard, could herald what a ‘smart city’ should be in the future. Located on the famous Paulista Avenue of São Paulo, the city-within-the-city aims to attract recurring customers who are looking for a concentration of shopping, culture, and entertainment. Read more and discover this one-of-a-kind project.

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 18 January 2022.