French unicorn adopts autoRetouch, Breuninger’s spin-off

What: Barely two years after its spin-off from Breuninger, the Stuttgart-based technology startup autoRetouch is taking its next step.

Why it is important: Based on an AI system, the company currently offers a Software as a Service (SaaS) platform for the automated mass processing of product images. 

The idea for autoRetouch was born in 2019 in Breuninger's data science team when it came to solving the processing of product photos for the online shop more efficiently using artificial intelligence. From the very beginning, Breuninger supported the six-member founding team and also participated financially in the formation of an independent company. As early as 2021, the startup processed a seven-digit number of product images fully automatically in the cloud for its customers.