Falabella launches 'customization workshop'
What: Falabella’s new 'customization workshop', is a service to convert disused garments into new clothes. Customers will be able to renew their garments into something completely new.
Why is it important: Falabella continues betting on sustainability and reducing its carbon footprint in the fashion industry through its new workshop. The initiative aims to give a second life to disused clothing and promote the circular economy that is part of Falabella's "+Green" strategy.
In addition, thanks to Taller F, Falabella's garment customization service , the people who convert their garments will be able to give it a personal stamp. For this, they can use the different options of printing, embroidery, studs, and patches offered by the service.