Manor Basel opens Fnac shop-in-shop

What: Fnac opens the doors of its shop-in-shop at Manor Basel.

Why is it important: Fnac will be present on the 4th and 5th floors of the building on an area of nearly 850 square meters. Various customer actions are planned for the opening, for example a free Fnac membership card during the opening week, normally costing CHF 30 for 3 years, as well as an exclusive Apple offer for the first 100 customers with AirPods at 99 Francs instead of 139 Francs.

For Manor, this partnership also means that its own stores, as well as the manor.ch online store, will benefit from Fnac's know-how and commercial strength in the multimedia, cultural products, and small household appliances categories. 

With the opening at Manor Basel, the extension of Fnac Switzerland's presence on the market is progressing as planned.