Breuninger’s spring inspiration & new designer looks

What: Breuninger launches an innovative brand campaign and presents the latest fashion collections in virtual worlds.

Why is it important: With a contemporary, innovative and digital campaign production and story, Breuninger is once again positioning itself as the multichannel destination for premium and luxury fashion.

For the start of the spring/summer 2022 season, an integrated campaign with two different, target group-oriented versions for Germany, Austria and Switzerland was developed in one of the leading virtual production studios.

Inspiration, identity and connection are reflected in the two campaign strands "Beauty of Spring" and "Eternal Spring", represented by nine European talents.