El Corte Inglés launches "May, Geek Month"
What: El Corte Inglés joins as every year, to celebrate International Star Wars Day, and for this reason, it has organized various actions throughout this month both in its centers and through social networks.
Why is it important: El Corte Inglés is celebrating "May, Geek Month" to attract young consumers with 15% discount on all items from the "Geek Universe", products such as comics, action figures, board games, movies, and sagas of the most relevant favorite characters. Likewise, El Corte Inglés has organized various initiatives throughout the month of May that will delight the most popular George Lucas films. Consoles have been installed so that customers can try the new Star Wars Lego game and take photos in the photo booth installed in space.
In the toy area, offers of kidults toys have been highlighted throughout the month of May and geek board games can be purchased at the centres, on the web and on the app.