Galeries Lafayette returns to TV ads

What: Galeries Lafayette releases a film advertisement for television and online featuring the magasin du boulevard Haussman location.

Why it is important: The commercial marks a return to television advertisements and a shift in marketing tactics.

The one-minute ad remains in line with the shorter video formats reportedly a necessary length to retain customer attention while incorporating a cinematic style of commercial advertising rarely seen today. The ad features the iconic architecture of the Galeries Lafayette grand magasin located on boulevard Haussman in Paris. The video uses darker lighting and graphic editing to create a whimsical journey through the store and e-commerce site.