Manor celebrates 120 years of business

What: The biggest Swiss department store company is celebrating its 120th anniversary this October by offering clients special collections and products, prizes and promotions, a metaverse experience and an NFT series.

Why it is important: Manor’s 120th-anniversary celebration, taking place from the 7th of October to the 23rd, taps into its heritage as a contributor to Swiss culture and experience through offering prizes, promotions, limited edition products and NFTs created in collaboration with Swiss designers. 

For its dive into the Metaverse, Manor has partnered with Swiss designer, Yael Anders, to launch an NFT series available online and in-store. Yael Anders is known for his physical sculptures which have been adapted to a digital format in collaboration with VARY AG to create a collection of art videos. The limited run of NFTs is also intended to show Manor’s commitment to innovation and the support of Swiss creators.

With 59 department stores, 27 supermarkets and 24 restaurants, Manor brings Switzerland unique experiences and exclusive brands in everything from services and F&B to luxury apparel and electronics. Its partnerships with brands like Fnac, Decathlon, Sephora and LEGO have enriched the customer experience over the years. 

Manor has also recently celebrated the 40Th anniversary of the Manor Cultural Prize which will showcase seven Swiss artists in different museums across the country.