Manor CEO discusses post-pandemic business progression
What: Footfall in Manor stores is higher compared to 2021, but the average basket size has shrunk likely due to inflation
Why it is important: According to CEO Jérôme Gilg, the pandemic improved digital business which has become complementary to strengthening physical store performance with customers shopping online from inside stores.
10% of turnover for the Manor website is completed by sales advisers on iPads inside the physical locations. Compared to what can be housed in a traditional store, Manor.ch offers half a million items.
Post-COVID, many customers are returning to in-store shopping, but their on-site purchases are shrinking. Click & Collect is growing with 40% of online purchases picked up in-store.
Mr Gilg stated that the group will continue to invest heavily in digital technology and its partnerships with brands such as Sephora, Decathlon, Fnac, Aeschbach, etc. through dedicated spaces.