Breuninger launches loyalty program in Austria

What: Breuninger has started its digital customer loyalty program "Beyond Breuninger" in Austria.

Why it is important: After an introductory phase, the program is to be rolled out successively to other markets, with the main focus on creating a stronger connection between the store and customers by offering them the ability to collect points and gain advantages as they level up in the program.

With each new level there are advantages such as particularly exclusive product capsules, access to events, cooperation advantages or special services, and access to various monetary benefits such as the Breuninger Bonus (various coupons and other price advantages).