IADS Exclusive: The Metaverse: explored by retailers

The IADS’ role as an expert platform is to be aware, explore, and inform its department store members about every aspect of innovation in retail, in order to help them address the future challenges with the best cards in hand. This involves taking a step back from fads and fashion, and addressing innovation with a cold head to report what is going on.

This is the reason why the IADS invited Sandra Gasmi, founder of Demain Beauty, an innovative clean beauty brand, to present the Metaverse initiative she has developed with her team in partnership with Chafik Studio, an architect company founded by Chafik Gasmi, her husband, that has worked with Sephora, Lancôme, LVMH, in addition to having experiences in the hospitality sector.  

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 10 May 2023.

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