El Palacio de Hierro advances in its arrival to the Mexican Bajío region

What: The luxury department store chain is opening a new store in Léon. 

Why it is important: The new store will be El Palacio de Hierro’s first in the Bajío region. 

The store is being built in the Plaza Mayor shopping center and is set to open in October 2024, with 20% of its development currently completed. 

Until the opening date arrives, El Palacio de Hierro has launched its June collection and set up a purchase point within the shopping center where customers can consult the department store’s digital catalog and pick up their purchases.