The Mall Group opens in partnership a new entertainment

What: EMSPHERE, the latest The Mall Group property, will open a major entertainment venue to attract more traffic

Why it is important: The goal is to provide the maximum of reasons to customers to come, and to do so, strategic partnerships are now required when it comes to having competences outside of the current sphere of competences.

UOB, The EM District (property of The Mall Group), and AEG have announced a naming rights partnership to establish "UOB LIVE," an entertainment venue with a capacity of 6,000. 

The venue, located at The EMSPHERE shopping mall, will offer a combination of entertainment spaces, dining options, and shopping outlets. ASM Global, a leading entertainment experience producer and venue management company, will manage UOB LIVE, ensuring world-class performances and events. 

This partnership brings together the expertise of AEG, The EM District, and UOB, with the aim of redefining the entertainment landscape in Southeast Asia. The venue is set to become a premier entertainment destination, contributing to the local economy and attracting investors.