El Palacio de Hierro launches a new private label brand, DHierro

What: El Palacio de Hierro launches a new women’s brand, DHierro that encompasses slow fashion and timeless minimalist tailored garments.

Why it is important: The launch it introduces a new exclusive women's brand offering minimalist touches, sartorial art, and high-quality silhouettes, further enhancing the company's fashion portfolio.

The new brand is made mostly by hand in Europe with materials such as cashmere, merino wool, extra virgin wool, silk, linen and leathers. DHierro is available starting in September in the El Palacio de Hierro stores of Polanco, Santa Fé, Coyoacan, Perisur, Interlomas, Querétaro, and Guadalajara.