El Corte Inglés launches the new concept of luxury watch boutique by TimeVallée in Madrid

What: El Corte Inglés has launched a new concept of luxury watch boutiques in Madrid in collaboration with TimeVallée.

Why it is important: The store aims to be a destination for both watch enthusiasts and newcomers to the luxury watches world, with expert sales ambassadors guiding customers on a discovery journey.

The boutique, located in El Corte Inglés Castellana, showcases renowned watch brands such as Baume & Mercier, Cartier, Chopard, IWC, Jaeger Le-Coultre, Panerai, and Piaget. The permanent space spans over 200 square meters and offers an immersive and personalized shopping experience. The boutique features a unique design with watchband-inspired marquees, elegant displays, and open exhibition areas. Each brand's DNA is expressed on the surrounding walls, creating a personalized shopping experience.

The collaboration between TimeVallée and El Corte Inglés started in 2019 with a space in El Corte Inglés Diagonal in Barcelona. TimeVallée's CEO, Michael Guenoun, is excited to showcase the new TimeVallée concept in Madrid and provide trustworthy and attentive service to guests.