Breuninger enhances Munich flagship with Suitsupply addition

What: Breuninger has introduced a Suitsupply retail space within its Munich flagship store, marking the Dutch men's fashion brand's first presence in Germany outside its standalone stores.

Why it is important: This collaboration enriches Breuninger's product offering, aligning with its commitment to providing a unique and exclusive shopping experience. It represents a strategic move to attract a discerning clientele with a penchant for timeless elegance and innovative men's fashion.

Breuninger, the Stuttgart-based fashion retailer, has expanded its Munich flagship store by welcoming Suitsupply, a specialist in men's fashion from the Netherlands. Occupying a 100 square meter area, Suitsupply offers a wide selection of suits, shirts, trousers, shoes, and accessories. An added feature is an on-site tailoring station for immediate garment adjustments, enhancing the customer experience with personalized service. Breuninger CEO Holger Blecker expressed enthusiasm for the partnership, emphasizing its contribution to the store's goal of daily customer inspiration and its commitment to timeless elegance and innovative men's fashion. This move signifies Breuninger's ongoing efforts to innovate and expand its luxury and fashion offerings, further establishing its flagship as a premier shopping destination.