El Palacio de Hierro welcomes Silbon's first Mexican store, signaling international expansion

What: Silbon opens its first store in Mexico with El Palacio de Hierro and plans a new outlet in Portugal.

Why it is important: This marks Silbon's first venture into Latin America and a continuation of its international expansion, highlighting the brand's growth strategy and its efforts to tap into new markets with high demand for its offerings. Partnering with major retail chains like El Palacio de Hierro and El Corte Inglés indicates Silbon's ambition to enhance its global footprint and accessibility.

Andalusian men's fashion brand Silbon has embarked on its Latin American journey by opening its first store in Mexico City's El Palacio de Hierro Polanco, marking a significant step in its international expansion. The 25 square-meter space will feature Silbon's Man category, including its sports line. CEO Pablo López views Mexico as an ideal starting point in Latin America due to existing demand for Silbon's products and considers the partnership with El Palacio de Hierro as pivotal for entering the market with confidence. Besides its new presence in Mexico, Silbon has established itself in major Spanish cities and Paris, with further plans to expand in Portugal through a new store in Lisbon with El Corte Inglés. This move not only strengthens Silbon's position in Europe but also showcases its commitment to broadening its international reach and capitalizing on strategic collaborations.