El Corte Inglés introduces Alipay+ to improve Asian tourists’ shopping experience

What: El Corte Inglés, Europe's largest department store chain, has introduced Alipay+, a global cross-border digital payments and marketing solution, to accept the most popular Asian e-wallets at all its locations in Spain.

Why it is important: This initiative aims to improve the shopping experience for over 1.5 billion Asian users by allowing them to pay using their familiar QR code-based e-wallets. The move demonstrates El Corte Inglés's commitment to innovation and catering to the needs of Asian tourists, offering them the convenience of using their preferred payment methods along with access to loyalty programs, discounts, and promotions.

El Corte Inglés's adoption of Alipay+ enables the acceptance of ten major Asian e-wallets, facilitating payments for Asian visitors and offering them tailored promotions and loyalty benefits. This collaboration with Alipay+ and BBVA as the technological and banking partner highlights El Corte Inglés's focus on enhancing customer service for international tourists, particularly from Asia, by integrating a single solution that accesses all digital payment methods supported by Alipay+, including future additions.