Breuninger starts spring with a new brand identity

What: Breuninger is introducing a new brand identity and launches the "Style Portraits" campaign for Spring/Summer 2024, featuring a diverse cast of style-conscious personalities, including actress Florence Kasumba and digital creator Marie von Behrens.

Why it is important: This campaign and brand refresh signify a new era for Breuninger, blending tradition with contemporary zeitgeist. It aims to inspire customers to find and celebrate their own style, reinforcing Breuninger's commitment to diversity, accessibility, and emotional connection in fashion and lifestyle.

Launched on March 14, 2024, across various European markets, the "Style Portraits" campaign by Breuninger showcases inspiring figures from creative fields, each expressing personal style as an extension of individuality. The campaign is part of a broader brand refresh, introducing changes to Breuninger's logo, signet, and visual identity, ensuring a consistent and impactful presence across all channels. This initiative not only highlights the retailer's evolution but also emphasizes the importance of personal style and attitude in fashion. Additionally, a secondary campaign phase titled "Moin, Hamburg" will spotlight talent from Hamburg, ahead of Breuninger's flagship store opening in the city, further showcasing the brand's commitment to diversity and personal expression in the fashion retail landscape.