Manor Geneva previews new fashion concept ahead of major revamp

What: Manor Geneva introduces first elements of a modernized fashion concept.

Why it is important: This initiative signifies a strategic move by Manor to elevate the shopping experience in its department stores, blending trend-driven international brands with Manor's own brand offerings. The renovation and introduction of new fashion spaces and presentation elements, such as the Fashion Pavilion, aim to create an immersive and inspiring environment for fashion enthusiasts. The facelift is part of Manor's broader plan to revamp over 20,000 square metres of fashion space across twelve major stores, underscoring the company's commitment to innovation and customer engagement in the retail sector.

Manor is embarking on a comprehensive renovation plan to modernize over 20,000 square metres of fashion space in twelve of its large department stores. The project, focused on men’s and women’s fashion departments, aims to enhance the overall customer experience. Manor Geneva has already unveiled first elements of the new fashion concept, offering shoppers an exceptional and Instagram-ready shopping environment that features inspiring outfits, trendy international brands, and Manor’s own brand. New design areas for trends and accessories, modern presentation elements like the Fashion Pavilion, and redesigned shop windows are part of the Geneva store’s facelift. The official launch of Manor’s full 360-degree concept is scheduled for autumn 2024 in its Basel and Lausanne stores, promising an attractive mix of shopping and theme worlds, a refreshed brand portfolio, and the continued development of Manor's own brand.