El Palacio de Hierro Polanco welcomes new Dior Men's shop-in-shop in Mexico City

What: Dior opens a men's shop-in-shop at El Palacio de Hierro Polanco in Mexico City.

Why it is important: This launch marks a significant expansion of Dior's men's collection in Mexico, showcasing the brand's commitment to the Mexican market and strengthening its relationship with El Palacio de Hierro, a key luxury shopping destination in the city.

Dior has unveiled its fifth store in Mexico City, introducing a new men's boutique within the prestigious El Palacio de Hierro Polanco department store. This move complements the existing women's collection, illustrating Dior's strategy to cater to the luxury fashion needs of both genders in Mexico. The shop-in-shop, designed under the creative direction of Kim Jones, features the summer 2024 collection of ready-to-wear styles along with a selection of accessories. Inspired by the architectural concept of Dior's flagship in Paris by Peter Marino, the space embodies modern elegance and houses exclusive pieces, such as the Maxi Gallop backpack and Combat Derby shoes. This expansion not only strengthens Dior's footprint in Mexico City but also pays homage to the long-standing relationship between Dior and El Palacio de Hierro, a bond that dates back to 1950 and is symbolized by iconic figures like María Félix. With five stores now in Mexico City, Dior continues to solidify its presence in the Mexican luxury market, underlining the country's importance in its global strategy.