Breuninger celebrates the “Fashion x Food” gourmet festival in Stuttgart
What: Breuninger hosted the fourth annual "Fashion x Food" gourmet festival in Stuttgart, featuring 14 top chefs.
Why it is important: This event is significant as it underscores Breuninger's innovative approach to blending lifestyle sectors—fashion and gastronomy—creating a unique consumer experience that aligns with contemporary cultural trends.
Breuninger's "Fashion x Food" festival, held on the 4th floor of their Stuttgart flagship store, was a grand affair that brought together 14 renowned chefs and over 30 culinary stations to delight approximately 1,000 guests. The evening showcased a mixture of culinary delights from famous chefs like Tim Raue, Johann Lafer, and Alexander Kumptner, and fashion presentations highlighting the latest designer collections. The event also featured art installations by Berlin artist Isis-Maria Niedecken, providing interactive experiences for attendees. This festival not only catered to the taste buds but also fused fashion with food, reflecting Breuninger’s commitment to creating extraordinary customer experiences.