Breuninger flagship store Munich is “Store of the Year 2024”

What: Breuninger's flagship store in Munich has been awarded the "Store of the Year 2024" by the Handelsverband Deutschland eV.

Why it is important: This award highlights Breuninger's successful transformation of its retail space into an innovative shopping and experience destination, reinforcing the significance of connected, physical retail spaces in revitalizing city centers and setting new standards in the retail industry.

During the German Retail Real Estate Congress on April 23, 2024, Breuninger's flagship store in Munich received the prestigious "Store of the Year 2024" award in the fashion category. This recognition, presented by the Handelsverband Deutschland eV, acknowledges the store's innovative design and commitment to providing a comprehensive shopping experience. The store, spanning approximately 12,500 square meters, combines fashion, lifestyle, and culinary delights to create a unique shopping environment. Key features include a personal shopping service, an in-house alteration and personalization studio, and Eduard's Bar, enhancing the customer experience by integrating gastronomy with retail. The award confirms Breuninger's effective growth strategy and dedication to enhancing the retail landscape.