Cem Boyner of Boyner Büyük Mağazacılık A.Ş. was a guest speaker at the 2024 Retail Summit

What: Cem Boyner, Chairman and CEO of IADS member, Boyner Group (Boyner Büyük Mağazacılık A.Ş.), was a guest speaker at the 2024 installation of The Retail Summit that was held in Dubai this April. The Retail Summit 2024 is an event that brings together professionals and experts in the retail industry to discuss trends, insights, and innovations in retail. The summit typically includes keynote speeches, breakout sessions, panel discussions, and networking opportunities.

Why it is important: Cem Boyner was a guest speaker at the 2024 Retail Summit, representing Boyner Büyük Mağazacılık A.Ş., which is one of Turkey's largest retail chains. The Retail Summit is a annual event that brings together retail professionals and industry experts to discuss the latest trends and developments in the retail industry. Cem Boyner shared insights and experiences from his career in the retail industry during his keynote address at the summit.   Boyner Group, is a leader in the field of stores and fashion retail in Turkey with 6 group companies, more than 250 stores, e-commerce sites, mobile applications and more than 8 thousand employees. Boyner specializes in bringing multi-storey retailing, showcasing  innovative brands, and  friendly, dynamic stores to provide its customers with a unique shopping experience.  

The discussions at The Retail Summit 2024 underscored a transformative era in retail, characterised by digital innovation, omnichannel operations, sustainability, and the pivotal role of Gen Z. AI was part of almost all discussions, but the future role of this technology is not clearly defined yet. The insights shared reflect a retail landscape that is increasingly becoming customer-centric, where data strategies are not just supportive elements but central to business operations. Moreover, the summit highlighted the critical role of physical stores in creating immersive consumer experiences.