El Palacio de Hierro enhances its catalog with a French double and Anglo-Saxon proposals

What: El Palacio de Hierro, a prominent luxury department store chain in Mexico, has enhanced its product catalog by adding four international brands.

Why it is important: This expansion reflects El Palacio de Hierro's ongoing strategy to diversify its offerings and strengthen its position in the competitive retail market. 

El Palacio de Hierro has announced the introduction of four new brands to its portfolio, broadening its fashion range across both its physical stores and online platform. The French brands Le Coq Sportif and Chantelle X, alongside the English brand Hackett and the American brand Columbia, are now available at various El Palacio de Hierro locations including Coyoacán, Polanco, Santa Fe, Durango, and Interlomas. This move is part of the store's broader effort to refresh its brand mix and maintain its growth trajectory, which has seen a significant increase in net profit in the first quarter of 2024, rising by 39.5% compared to the same period last year.