Galeries Lafayette Haussmann welcomes FAO Schwarz as new partner at their toy section with an exclusive agreement for France

What: FAO Schwarz, the iconic New York toy brand, has launched a new permanent space on the fifth floor of the Galeries Lafayette Haussmann in Paris.

Why it is important: This new addition marks a significant expansion for FAO Schwarz into the European market, further establishing its presence in a prime luxury retail destination. It enriches the shopping experience at Galeries Lafayette, already known for its extensive and diverse offerings, by bringing unique and exclusive toy brands and interactive experiences to its clientele.

Galeries Lafayette Haussmann has enhanced its children's department with the introduction of a 620 sq. meter area dedicated to FAO Schwarz. This area features the brand’s signature elements like toy soldiers and a giant piano, along with toys not previously available in France. The department store's transformation includes exclusive experiences from global brands, enhancing its appeal to families and young visitors. The launch not only diversifies Galeries Lafayette’s product range but also aligns with its strategy to offer distinctive, high-quality shopping experiences. This move signifies FAO Schwarz's commitment to expanding its European footprint and delivering its renowned sense of play and discovery to new audiences.