The Mall Group presents Bangkok No.1 Shopping Festival 2024: a grand retail extravaganza

What: he Mall Group, in collaboration with the Tourism Authority of Thailand, One Siam, and various partners, is organizing the "Bangkok No.1 Shopping Festival 2024," a large-scale sale event featuring significant discounts, special promotions, and celebrity appearances from May 29, 2024, to December 31, 2024.

Why it is important: This festival represents a significant effort to boost Thailand's economy by attracting both local and international shoppers through extensive discounts and promotions. 

The "Bangkok No.1 Shopping Festival 2024," organized by The Mall Group in partnership with the Tourism Authority of Thailand and One Siam, is set to be the biggest retail event of the year. Running from May 29 to December 31, 2024, the festival features up to 80% discounts at The Mall, Emporium, EmQuartier, Siam Paragon, and other participating locations. The campaign, which includes online shopping options via M Chat & Shop and Call to Order, is expected to increase foot traffic by 20% and generate over 9,000 million baht in sales. The festival will also promote Thai culture, with Buakaw Banchamek serving as a presenter to celebrate Muay Thai's inclusion in the 2024 Olympics. Special events, promotions, and collaborations with various financial institutions and tourism partners aim to attract a diverse range of shoppers and bolster the Thai economy.