Boyner shares its strategy with suppliers to prepare the future

What: Boyner Group organised a get-together with 350 suppliers end of May, to share with them their results and their vision for the future.

Why it is important: the purpose of this event is to give even more reasons for suppliers to deepen their partnership and increase the surface of business with Boyner, thanks to a glimpse of the group’s vision and projects.

At the annual partner meeting, Boyner revealed significant business expansions and strategy refinements under the leadership of Chairman Cem Boyner and CEO Eren Camurdan. Cem Boyner highlighted the company's growth in purchase volumes, from 300 million units in 2022 to 400 million in 2023, amounting to 2.5 billion Turkish Liras. Despite the challenging Turkish market, Boyner plans to continue its expansion with 26 new stores adding to the existing 110, totaling an increase of 320,000 sqm of retail space. The company also reported a substantial 85% growth in its online channels.

Eren Camurdan emphasized the company's adaptive retail strategy, likening it to creating a new impression every day akin to the movie '50 First Dates'. Boyner focuses on enhancing customer experience and assortment, currently offering 600 brands across 12 categories, including local collaborations and private labels. A new retail concept was successfully launched in Istinye Park and is set to evolve at the Tersane site, integrating Costa Coffee into the store design.

Further digital innovations include a new influencer platform, an expanded marketplace featuring 1,000 brands in 27 categories, and 'Boyner Now', which promises delivery of 700,000 products from 75 locations within 78 minutes. Lastly, Boyner plans to host the second Dynamic Fest to promote a youthful and healthy lifestyle in Turkey.