Breuninger and Adidas celebrate European championship with fans

What: Breuninger and Adidas have partnered to celebrate the European Football Championship by transforming the 650 square meter facade of Breuninger's Stuttgart flagship store and offering various in-store activities and exclusive competitions.

Why it is important: This partnership highlights the shared values of team spirit and collaboration between Breuninger and Adidas, enhancing the shopping experience and fostering a sense of community among football fans. 

Breuninger and Adidas have launched an exclusive partnership to celebrate the European Football Championship. For the first time since 2005, Breuninger's 650 square meter Stuttgart flagship store facade is being redesigned by Adidas, featuring portraits of famous footballers like Toni Kroos, İlkay Gündoğan, and Florian Wirtz. This campaign includes numerous in-store activities across various Breuninger locations, such as pop-up areas for jersey customization and exclusive competitions to win signed jerseys and balls by German national team players. The collaboration aims to create a unique shopping experience, celebrating the championship atmosphere and fostering a sense of community among football fans. Breuninger CEO Holger Blecker emphasized the importance of the long-standing partnership with Adidas and the special significance of the 2024 European Championship in showcasing their mutual enthusiasm for sport and football.