El Palacio de Hierro opens its new space "Mencare"

What: El Palacio de Hierro has opened "Mencare," a new space dedicated to men's personal care, within the "Belleza Palacio" area in four of its stores.

Why it is important: This launch aligns with global trends and the growing demand for beauty and skin care products among men, enhancing the luxury department store's offerings and catering to a broader audience.

El Palacio de Hierro, Mexico's leading luxury department chain, has introduced "Mencare," a dedicated space for men's beauty and personal care, in its stores in Durango, Santa Fe, Interlomas, and Querétaro. This new section within the "Belleza Palacio" area features top brands such as Acqua Di Parma, Clinique, Sisley Paris, and Shiseido, among others, and offers expert-managed personal care experiences. The initiative is part of the company's effort to cater to the increasing demand for men's skincare and grooming products.