OTB partners with Chalhoub Group to expand in the Middle East

What: OTB Group has formed a strategic joint venture with Chalhoub Group to expand its luxury brand presence in the Middle East by launching 15 new stores over the next five years.

Why it is important: This partnership marks a significant expansion for OTB in key Middle Eastern markets, leveraging Chalhoub Group's regional expertise to enhance the visibility and accessibility of luxury brands.

Italian fashion conglomerate OTB, led by Renzo Rosso, has partnered with Chalhoub Group to significantly expand its presence in the Middle East. The joint venture aims to open 15 new stores across the UAE, Qatar, Saudi Arabia, and Kuwait within the next five years. This initiative will bolster OTB's existing presence, including the Maison Margiela store in Dubai Mall, and focus on enhancing each brand's e-commerce platforms and local marketing activities. Chalhoub Group, a regional leader in luxury retail, will help integrate OTB's iconic brands into the Gulf region, providing high-quality offerings and personalized customer experiences.