The Mall Group heralds Asia’s longest pride parad in Bangkok

What: The Mall Group heralds the largest pride in Asia as part of their marketing effort to ramp up Thailand on the regional scene.

Why it is important: This is the first concrete example of The Mall Group’s efforts to constitute a group of local retailers and companies aiming at increasing tourism in Bangkok.

Bangkok is set to host Asia's longest Pride parade on June 30, with more than 100 private companies collaborating alongside various government agencies. Supaluck Umpujh, chairperson of the Mall Group and deputy chair of the private network organizing Pride events, announced the parade at a press conference. The parade, spanning 6 kilometres and expecting participation from over a million individuals, aims to bolster Bangkok's reputation as a hub for LGBTQI+-friendly tourism and activities.
The parade will start at the Suphachalasai National Stadium and proceed through major city landmarks, ending with a concert in Benchasiri Queen Park. Prime Minister Srettha Thavisin is slated to inaugurate the event. Key partners include notable Thai corporations and international businesses like Central Group, Siam Piwat Group, Thai Beverage, and Japan Airlines, among others. This initiative not only celebrates the LGBTQI+ community but also supports Bangkok's bid to host World Pride 2030.