Breuningerland Sindelfingen welcomes new Adidas store ahead of European Championships

What: Adidas has opened a new store in Breuningerland Sindelfingen, showcasing its "Home of Sports" concept on a 625-square-meter space.

Why it is important: This store launch coincides with the start of the European Championships, featuring a broad range of products and marking a significant expansion in Adidas's retail footprint in the region, emphasizing sport, culture, inclusion, and sustainability.

Adidas has inaugurated a new store in Breuningerland Sindelfingen to celebrate the European Championships. The store, spanning 625 square meters, offers a variety of products from running shoes to streetwear under the "Home of Sports" concept. Center manager Andreea Risch highlighted the addition as an attractive and versatile brand expansion. To commemorate the opening, Adidas has introduced an oversized version of the official European Championship soccer ball "Football Love," which will be raffled to a regional football club post-tournament. Breuningerland Sindelfingen, managed by Unibail-Rodamco-Westfield, features three floors, 120 tenants, and a shopping area of approximately 52,000 square meters.