El Corte Inglés promotes its low-cost brand Unit with its own stores

What: El Corte Inglés is expanding its low-cost clothing brand Unit by opening standalone stores.

Why it is important: This move signifies El Corte Inglés' strategy to compete more aggressively in the low-cost fashion market against established brands like Primark and Lefties, potentially increasing its market share and brand presence.

Launched in 2017 and initially sold exclusively at Hipercor, El Corte Inglés' low-cost clothing brand Unit is set to expand with its own stores. The brand currently has three locations in Majadahonda, Rivas Vaciamadrid, and Portal de l'Àngel in Barcelona, and plans to open a fourth store in El Escorial. Led by Antonio Travesedo, the project aims to explore further development opportunities, replicating the strategy used for their Sfera brand, which competes with Zara. Unit offers a range of women's, men's, and children's clothing, along with lingerie, footwear, and accessories, employing around 60 people.