El Corte Inglés hosts Kurt Geiger's "Floral Couture" collection in three new pop-up stores

What: El Corte Inglés is hosting Kurt Geiger's "Floral Couture" capsule collection in three pop-up stores in Madrid, Valencia, and Barcelona until August 25.

Why it is important: This collaboration highlights El Corte Inglés's strategy to attract premium brands and offer unique shopping experiences. The visually appealing, floral-themed installations are expected to draw significant attention, enhancing both Kurt Geiger's and El Corte Inglés's brand visibility and customer engagement.

El Corte Inglés is featuring Kurt Geiger's latest "Floral Couture" capsule collection in three temporary pop-up stores located in its Castellana (Madrid), Pintor Sorolla (Valencia), and Diagonal (Barcelona) locations. Available until August 25, the collection is presented through stunning floral installations inspired by the English countryside, created with botanical artist Tattie Isles. The range includes bags, footwear, jewelry, and unique accessories such as dog coats, picnic blankets, and teapots, all with vibrant floral prints. Kurt Geiger, founded in 1963 by the Austrian designer of the same name, is renowned for its inclusive and creative approach. The brand's Kindness Foundation, established in 2022, supports young talent in the creative industry.