Falabella reduces order delivery times to one day in Peru: What is its coverage?

What: Falabella has improved its e-commerce and logistics systems, enabling one-day delivery in Lima and Callao, and two-day delivery in urban areas of other provinces in Peru.

Why it is important: This enhancement significantly boosts Falabella's customer service by reducing waiting times for online orders, thus improving customer satisfaction and competitiveness in the e-commerce market.

Falabella Peru has optimized its e-commerce and logistics systems to offer one-day delivery for online orders in Lima and Callao, and up to two-day delivery in urban areas of other provinces. During the Cyber WOW campaign in April 2024, Falabella demonstrated this capability by delivering 166,000 units the day after purchase, with 86% of nationwide purchases delivered within 48 hours. This improvement is supported by a USD 27 million investment in automating its distribution center. The company now ensures swift deliveries to numerous locations, including Cusco, Arequipa, La Libertad, Lambayeque, Ancash, Junin, Cajamarca, and Piura, while maintaining varied timelines for products from external sellers and remote areas like Loreto, Ucayali, Madre de Dios, Amazonas, and San Martín. CEO Alex Zimmermann emphasizes that these improvements aim to continually enhance delivery speeds and customer satisfaction.